What has Klang got to do with your business?

TEAM EMAIL BROADCAST

Date Sent: Jun 11th, 2007

Sent by: Roger Loh
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Hi Partner-In-Success,

Greetings from Klang, Malaysia which is famous for
‘Bak Kut Teh’.

‘Bak kut teh’ literally translates as “pork bone tea”
and consists of pork ribs in a broth of herbs and
spices boiled together with pork bones for hours.
Additional ingredients may include mushroom, lettuce,
and tofu.

Klang, widely believed to be the home of bak kut teh,
is famous for her many bak kut teh restaurants. What  can say is that it’s delicious, tasty and mouth-
watering…even as I write about it now
Yesterday morning, I drove to church supposedly 20 minutes away from the hotel I stayed in Klang.

Though I’m a Singaporean staying about 400 km away, I’ve been to Klang on several previous trips and was
confident of driving around…

However, as I gunned down the highway, I took a left turn to exit and after several minutes, found that
I’m into some place totally unfamiliar.

Then I quickly used my secret tactic:

I did a ‘U-turn’
… and head straight back to the highway, hoping to find the right exit.

However, the road connected straight across and I ended at the other side of the the highway. I kept driving
and after several minutes, it dawned on me that I’m hopelessly and desperately lost.

The church service begins at 10.30 while my watch showed 10.40 already.

I had to pull over to a side road and used my 2nd secret weapon:

No kidding this time.  It’s a thick, tattered and torn street directory of the entire Klang Valley I carry in
my car for emergencies such as this.

After several minutes of thumbing through the pages, I ound my way once again and got there in time to attend
most of the service.

And thank God I received an important lesson here…

When I was totally lost, I wanted to call my friend at the church to give me directions but I realized one thing:

There’s no way he could help me.

Because I didn’t know where I was. In fact, I had to spend several minutes just to locate where I was, flipping
through several pages of the street directory.

And then, I had to know where my destination is.  Again, I had to locate that in the directory.

Once I knew where I was and where I was going, I had to figure out how to get there.

So, do you know where you are in your business? Meaning… do you know what are your strengths and weaknesses?  Are
you more efficient online or offline?

And, do you know what is your destination? What do you want to achieve? Long term? This month?

Last but not least, do you know how to get there? Do you have a strategy? A winning formula?

Let’s talk more when I’m back in Singapore.  I’ll probably meet you this Wednesday or Thursday evening…

Take care,
Roger
“Success University Director in 17 days”